Challenge By Choice
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Jen Segger - Endurance Athlete and Coach

Jen Segger
Coach / Endurance Athlete / Guide

Challenge yourself. No matter where you are or where you want to go, personalized endurance coaching, training & nutrition consulting can help. Whether it’s running your first ultra marathon, leaping into the world of adventure racing, climbing a big mountain or wanting a breakthrough in performance, I can help you get there. As an endurance coach of over 20 years this is what I do…….help people of all levels, from all over the world, do extraordinary things.

It was awesome to see the whole program so I could plan my life. It was reasonable and realistic.

— Bobbi B , Course Participant

This training program was exceptionally better than other training plans. Key reason, [it] was more consistent, realistic, easier to schedule for my lifestyle and time commitment.

— Alycia T , Course Participant

Jen has helped turn my impossible into a realistic goal that I know I will confidently perform at a level I had no idea was in me. She has helped bring out my truest athletic potential.

— Jenn T , 2x Boston Marathon Qualifier and Finisher
RunBC Adventures - A BC-based trail and mountain running guiding company offering the coolest adventures and experiences.
RunBC Adventures is a BC based guiding company, founded and led by Jen Segger

Whether you’re craving epic trail runs, high-alpine mountain adventures, hut-to-hut explorations, or fastpacking missions, let my team and I lead you to the wildest, most breathtaking corners of British Columbia and beyond. This is Jen’s passion project—designed to help you push your limits, chase stunning summits, and experience the magic of remote landscapes on foot.

#RunBCAdventures

Endurance Coaching

Jen Segger

Sought out for her expertise in endurance,  Jen combines her 25 years of experience as an elite level athlete with over 2 decades of coaching to help her clients set and achieve big audacious goals. Jen encourages each person she works with, from the newbie to the elite, to dream big and wipe away any limits they may have placed on themselves.  #challengebychoice

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