Challenge By Choice
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Jen Segger - Endurance Athlete and Coach

Jen Segger
Coach / Endurance Athlete / Guide

Challenge yourself. No matter where you are or where you want to go, personalized endurance coaching, training & nutrition consulting can help. Whether it’s running your first ultra marathon, leaping into the world of adventure racing, climbing a big mountain or wanting a breakthrough in performance, I can help you get there. As an endurance coach of over 20 years this is what I do…….help people of all levels, from all over the world, do extraordinary things.

Working with Jen helped me push my limits, as she believed in the things I could do before I did and showed me how to do the same. The unexpected and invaluable outcome of this partnership was improved self-worth and a stronger sense of self. As for measurable outcomes, Jen transformed me from someone who was often the last to cross the finish line to someone who was able to not only complete an expedition length adventure race but to come third overall and first in the women’s category. This isn’t the end I thought it might be, but is just the start. Now I’m eager to see what more I can achieve with my training!

— Emily P

“For the couple of years during Covid my long runs ceased to no more than 8 miles. Prior to that time a marathon or 50k was typically something I did every year. In 2021 I decided I needed a stretch goal to get me motivated. I signed up for the Transrockies 6-day 2022 event. I had a year to train and get ready, but knew I needed a coach. I was not experienced on stage race running, having only done two in the past and they were 3 days not 6. I was hesitant to hire someone on-line let alone in another country, but after googling, Jen’s bio compelled me to reach out. From my first email with Jen, I felt assured that she may be different. I signed up with Jen and worked with her for 8 months of training and it was the best decision I could have made. My training with her felt everything but generic. Jen accounted for when I was traveling, my work schedule, my current abilities and tailored the plan accordingly. I appreciated that she would lay out a schedule a couple of weeks at time. This allowed for changes and keeping me from being overwhelmed. I cannot speak highly enough about my experience training-online with her and would not have had as successful race without her coaching. Thank you, Jen!”

— Kim Pease , Ultra Runner

“As a forty-year athlete, I have had no better coach than Jen Segger. Here is the miracle she did for me. I had physically slunk into middle-aged doldrums. Yet, my soul was screaming for a life of increased adventure. Jen not only brought back a glimpse of my athletic youth but within months I was doing things that would make my 20-year-old self burst with jealousy. This testimonial is not about me, but my success is inseparable from Jen. Before calling Jen, I had raced one 24-hour Adventure Race. After five months of coaching, I was standing on the top of the Expedition Colorado podium as the Solo Champion and third place Overall Finisher. This was my first 80-hour Expedition Race and Jen got me on the podium. Jen always humbly deflects the credit and successes to the work of her athletes, but don’t be fooled, my success was Jen’s. Not to mention she is worth twice what she charges. You’re getting a steal of a deal.”

— Daniel Thomas , Adventure Athlete & Distance Snowmobile Racer
RunBC Adventures - A BC-based trail and mountain running guiding company offering the coolest adventures and experiences.
RunBC Adventures is a BC based guiding company, founded and led by Jen Segger

Whether you’re craving epic trail runs, high-alpine mountain adventures, hut-to-hut explorations, or fastpacking missions, let my team and I lead you to the wildest, most breathtaking corners of British Columbia and beyond. This is my passion project—designed to help you push your limits, chase stunning summits, and experience the magic of remote landscapes on foot.

#RunBCAdventures

Endurance Coaching

Jen Segger

Sought out for her expertise in endurance,  Jen combines her 25 years of experience as an elite level athlete with over 2 decades of coaching to help her clients set and achieve big audacious goals. Jen encourages each person she works with, from the newbie to the elite, to dream big and wipe away any limits they may have placed on themselves.  #challengebychoice

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