Endurance Coaching - Challenge By Choice

1:1 Endurance Coaching

Custom coaching for trail, ultra runners, adventure racers, cyclists big mountain climbers and expedition based athletes.

Work with Jen no matter where you are based. With over 20 years of endurance coaching experience, this is where athletic goals are put into motion.

For athletes of all levels!

Endurance Coaching »

Take & Go Programs

Take & Go programs to guide the independent athlete.

Current courses include:
25km Trail Running
50km Trail Running
8hr Sprint Adventure Racing

These programs have been strategically designed for both beginner and intermediate athletes to raise the bar in their daily training.

Take & Go Programs »

Sport Nutrition

Assistance with your daily nutrition AND sport specific fueling. Address caloric needs, GI issues and fueling for performance. Take the guess work out and dial it in with this coaching add-on.

Do you struggle with fueling to support your training correctly? Did you go into your last race with a solid nutrition and hydration plan? Do you want to shed extra body fat while ensuring you maintain lean muscle mass and avoid under fueling and hormone disruption?

It is time to adopt a nutrition strategy that supports your hard work.
Work with Jen’s colleague, Jill Mooney, the best in the business!

Sport Nutrition »

Clinics & Retreats

For many of us, we are watch & do learners in all aspects of our life! If this is YOU and there is a desire to improve your trail running skills and fitness then a personalized 1:1 session with Jen ON the trails is the way to go. All inclusive retreats are also offered from time to time for both Trail Runners & Adventure Racers.

Watch. Absorb. Try and Practice. Over the years we’ve hosted camps, clinics and retreats in Costa Rica and throughout BC including Tofino, Squamish, Whistler, Smithers and Terrace.

More offerings coming soon.

Clinics »

“For the couple of years during Covid my long runs ceased to no more than 8 miles. Prior to that time a marathon or 50k was typically something I did every year. In 2021 I decided I needed a stretch goal to get me motivated. I signed up for the Transrockies 6-day 2022 event. I had a year to train and get ready, but knew I needed a coach. I was not experienced on stage race running, having only done two in the past and they were 3 days not 6. I was hesitant to hire someone on-line let alone in another country, but after googling, Jen’s bio compelled me to reach out. From my first email with Jen, I felt assured that she may be different. I signed up with Jen and worked with her for 8 months of training and it was the best decision I could have made. My training with her felt everything but generic. Jen accounted for when I was traveling, my work schedule, my current abilities and tailored the plan accordingly. I appreciated that she would lay out a schedule a couple of weeks at time. This allowed for changes and keeping me from being overwhelmed. I cannot speak highly enough about my experience training-online with her and would not have had as successful race without her coaching. Thank you, Jen!”

— Kim Pease , Ultra Runner

“As a forty-year athlete, I have had no better coach than Jen Segger. Here is the miracle she did for me. I had physically slunk into middle-aged doldrums. Yet, my soul was screaming for a life of increased adventure. Jen not only brought back a glimpse of my athletic youth but within months I was doing things that would make my 20-year-old self burst with jealousy. This testimonial is not about me, but my success is inseparable from Jen. Before calling Jen, I had raced one 24-hour Adventure Race. After five months of coaching, I was standing on the top of the Expedition Colorado podium as the Solo Champion and third place Overall Finisher. This was my first 80-hour Expedition Race and Jen got me on the podium. Jen always humbly deflects the credit and successes to the work of her athletes, but don’t be fooled, my success was Jen’s. Not to mention she is worth twice what she charges. You’re getting a steal of a deal.”

— Daniel Thomas , Adventure Athlete & Distance Snowmobile Racer

“Arguably one of the greatest endurance athletes in the world, Jen always has time to share her wisdom so that others can achieve their own goals!”

— Mike McCorgary

Jen Segger

Sought out for her expertise in endurance, Jen combines her 25 years of experience as an elite level athlete with over 2 decades of coaching to help her clients set and achieve big audacious goals. Jen encourages each person she works with, from the newbie to the elite, to dream big and wipe away any limits they may have placed on themselves. #challengebychoice

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Long climbs, hypothermic descents. Being uncomfort